Most paid-circulation papers, both daily and weekly, reach the majority of homes in their primary city or town.
Almost every home in the United States receives a newspaper
is that a newspaper advertisement can be viewed many times. Whereas people might miss or ever change the channel on a radio or television commercial, it is hard for them to ignore a large ad in a newspaper. In addition, people can take their time reading a newspaper ad, making sure to glean all of the necessary information. They can even go back and reread it if they choose.