Newspaperman
Benjamin Franklin (center) at work on a printing press. Reproduction of a Charles Mills painting by the Detroit Publishing Company.
Upon Denham's death, Franklin returned to his former trade. In 1728, Franklin had set up a printing house in partnership with Hugh Meredith; the following year he became the publisher of a newspaper called The Pennsylvania Gazette. The Gazette gave Franklin a forum for agitation about a variety of local reforms and initiatives through printed essays and observations. Over time, his commentary, and his adroit cultivation of a positive image as an industrious and intellectual young man, earned him a great deal of social respect. But even after Franklin had achieved fame as a scientist and statesman, he habitually signed his letters with the unpretentious 'B. Franklin, Printer.'[9]
In 1732, Ben Franklin published the first German language newspaper in America – Die Philadelphische Zeitung – although it failed after only one year, because four other newly founded German papers quickly dominated the newspaper market.[10]
Franklin saw the printing press as a device to instruct colonial Americans in moral virtue. Frasca argues he saw this as a service to God, because he understood moral virtue in terms of actions, thus, doing good provides a service to God. Despite his own moral lapses, Franklin saw himself as uniquely qualified to instruct Americans in morality. He tried to influence American moral life through construction of a printing network based on a chain of partnerships from the Carolinas to New England. Franklin thereby invented the first newspaper chain. It was more than a business venture, for like many publishers since, he believed that the press had a public-service duty.[11]
When Franklin established himself in Philadelphia, shortly before 1730, the town boasted two "wretched little" news sheets, Andrew Bradford's American Mercury, and Keimer's Universal Instructor in all Arts and Sciences, and Pennsylvania Gazette. This instruction in all arts and sciences consisted of weekly extracts from Chambers's Universal Dictionary. Franklin quickly did away with all this when he took over the Instructor and made it The Pennsylvania Gazette. The Gazette soon became Franklin's characteristic organ, which he freely used for satire, for the play of his wit, even for sheer excess of mischief or of fun. From the first he had a way of adapting his models to his own uses. The series of essays called "The Busy-Body", which he wrote for Bradford's American Mercury in 1729, followed the general Addisonian form, already modified to suit homelier conditions. The thrifty Patience, in her busy little shop, complaining of the useless visitors who waste her valuable time, is related to the ladies who address Mr. Spectator. The Busy-Body himself is a true Censor Morum, as Isaac Bickerstaff had been in the Tatler. And a number of the fictitious characters, Ridentius, Eugenius, Cato, and Cretico, represent traditional 18th-century classicism. Even this Franklin could use for contemporary satire, since Cretico, the "sowre Philosopher", is evidently a portrait of Franklin's rival, Samuel Keimer.
As time went on, Franklin depended less on his literary conventions, and more on his own native humor. In this there is a new spirit—not suggested to him by the fine breeding of Addison, or the bitter irony of Swift, or the stinging completeness of Pope. The brilliant little pieces Franklin wrote for his Pennsylvania Gazette have an imperishable place in American literature.
The Pennsylvania Gazette, like most other newspapers of the period, was often poorly printed. Franklin was busy with a hundred matters outside of his printing office, and never seriously attempted to raise the mechanical standards of his trade. Nor did he ever properly edit or collate the chance medley of stale items that passed for news in the Gazette. His influence on the practical side of journalism was minimal. On the other hand, his advertisements of books show his very great interest in popularizing secular literature. Undoubtedly his paper contributed to the broader culture that distinguished Pennsylvania from her neighbors before the Revolution. Like many publishers, Franklin built up a book shop in his printing office; he took the opportunity to read new books before selling them.
Franklin had mixed success in his plan to establish an inter-colonial network of newspapers that would produce a profit for him and disseminate virtue.[12] He began in Charleston, South Carolina, in 1731. After the second editor died, his widow Elizabeth Timothy took over and made it a success, 1738–46. She was one of the colonial era's first woman printers.[13] For three decades Franklin maintained a close business relationship with her and her son Peter who took over in 1746.[14] The Gazette had a policy of impartiality in political debates, while creating the opportunity for public debate, which encouraged others to challenge authority. Editor Peter Timothy avoided blandness and crude bias, and after 1765 increasingly took a patriotic stand in the growing crisis with Great Britain.[15] However, Franklin's Connecticut Gazette (1755–68) proved unsuccessful.[16]