In the past, the boom-bust nature of the wine industry has led to significant financial losses being sustained during times of over-supply and ultimately to government-sponsored vine-pull schemes in the 1970s and 1980s on both sides of the Tasman. This is heightening concerns amongst industry analysts and winegrowers that the current forecast downturn will lead to another period of decline. Several examples of business failure in the Australian wine industry provide evidence that the latest boom phase may now be over (Anderson, 2000). One of the most prominent examples is that of Norman’s Wines (South Australia), one of Australia’s oldest and biggest producers, which collapsed in late July 2001, under $70 million of debt including $11 million owed to nearly 200 contract growers (Baggio, 2001).