Despite Dell’s emphasis on direct sales, industry analysts noted that company sold 10-15 percent of its PCs through a small, select group of resellers. Most of these resellers were system integrators. It was standard for Dell not to allow returns on orders from resellers or to provide price protection in the event of subsequent declines in market pieces. From time to time, Dell offered its resellers incentive promotion at up to a 20 percent discount from its advertised price on end-of-lift models. Dell was said to have no plans to expand its reseller network, which consisted of about 50-60 dealers.