appearance was chosen because it is a critical determinant of
consumer response and product success (Crilly, Moultrie, &
Clarkson, 2004; Bloch, 1995). Moreover, this paper aims to
find out how different types of pleasurable forms are used in
different types of household products. The results, it is hoped,
will be of benefit to designers in developing pleasurable
products.
The Types of Pleasure and Product emotions