Halal food is important in global marketing since its demand is rising nowadays. Food items that are "Halal" not only abide with Islamic law but also are healthy for human consumption because the way they are prepared and
processed. The opposite of "Halal" is "Haram" which in context of food items refer to the products that are forbidden. Food that is considered Haram (forbidden) for Muslims are Pork and all its products, animals that have
been immolated in name of anyone other than Almighty Allah, alcoholic drinks including all forms of intoxicants, carnivorous animals, birds of prey and any food contaminated with any of these products (Salman and Siddiqui,
2011). Global awareness of the importance of halal food cited by FAS USDA (2013) as it mentioned about the importance of halal certification, and many other countries in the world that concern about its trade with countries of moslem majority, specifically Indonesia. The regulation on Indonesia Halal Product Guarantee was just legalized through the soon application of the law within five year time of transition (DPR RI, 2014).This definitely will influence Islamic community in Indonesia as a huge population, that according to national census in 2010 the
number was87% out of 237 million of total population (BPS, 2011).