the nine travel perceived risks items. Two factors emerged with eigenvalues greater than one, which agreed with Roehl and Fesenmaier (1992). However, two items did not satisfy the usual threshold values. First, the communality of the satisfaction perceived risk reached 0.359 which was under the 0.40 threshold value (Stewart, 1981). Second, the financial perceived risk item was not well represented on the two resulted factors. Indeed, the discrepancy between its loadings on each factor was under 0.100 (Stewart, 1981). These two items were removed and a second principal component analysis was performed on the last seven travel perceived risks. This new analysis also resulted in a two factors solution. Since the collinearity between these two factors was not low (0.342), the solution involving the Oblimin rotation was