The paper aims at presenting the importance of accounts receivable turnover ratio in the credit policy management. In the first section the paper presents core aspects of credit policy management. The second section discusses the computation and purposes of analysis of the accounts receivable turnover ratio and the daily sales outstanding ratio as its variation. Particularly, it indicates that the ratio analysis is purposeful for optimal credit policy modeling
and should be constantly reviewed in these terms. As the ratio analysis should be supported with a comparison to the industry level, the third section of the paper presents a brief analysis of the situation of Polish companies operating in the manufacturing industry. The fourth section contains a brief conclusion