Tesco realized that business strategies that were successful in the UK would only be successful if they were given a local flavor. The company learned that it was important to hire local staff. Also, in France, sophisticated and fashionable customers did not like the garments styled in a typically British manner. While in the United States, Tesco focused on ready meals that required higher spending as compared to ordering takeout or cooking from scratch. This was a habit in Europe, but not in the U.S. and unfortunately they attempted to introduce this concept during the recession, when many people had time and little money. (LO: 1, Learning Outcome: Understand methods for learning about cultural environments, AACSB: Multicultural and Diversity Understanding)