Factors influencing members’ decisions to subscribe to a
CSA include tasty, healthy produce, grown locally. Highlighting this, eating locally grown food ranked ahead of
eating organic fruits and vegetables, underlining the
potency of the local food movement. These findings are
consistent with other studies of CSA members (Cone and
Kakaliouris 1995; Conner 2003; Loughridge 2002; Oberholtzer 2004; Ostrom 2007). The apparent success of ‘‘eat
local’’ campaigns deemphasizes other elements of CSA
such as sharing risk and building a stronger sense of
community (DeLind 2010). Illustrating this phenomenon,
DeLind (2010) questions why individuals should ‘‘Join
Michael Pollan’s Army,’’ a national movement, to eat local
when they can simply unite with people in their own
neighborhoods.