The “trust” described here is beyond the typical transaction-oriented trust schema Issues-such as, Will the product actually be in stock and be shipped on time? Will the invoice contain the agreed-on price? Can the salesperson be found if something goes wrong?-are only initial concerns. In relationship selling, trust is based on a larger set of factors due to the expanded intimacy and longer-term nature of the relationship. The intimacy of this relationship will result in the sharing of information by both parties that could be damaging should either side leak it or use it against the partner