INTRODUCTION
Over the past 10 years, the emphasis in strategic management thinking has shifted away from industry structure and competitive positioning, and toward internal, firm-specific, ‘within strategic group' factors such as culture capabilities, administrative skills, reputation, know-how, learning, process improvement, and organizations climate. The resource theory of the has accelerated this shift, asserting that economic rents may stem from any strategic factor internal, external, economic, behavioral, tangible or intangible that meets the test of value, scarcity, and imperfect imitability.