The study is carried out with the aim to find out the various factors that are associated with the
consumption pattern and female cosmetic consumer behaviour with respect to cosmetic products. Delhi
and NCR were chosen as the area for data collection because Delhi is the capital state of India and NCR are
emerging cities. The results provide us an insight of the cosmetic market and help us in finding out how
female consume the cosmetic products. We found that as the income level of female consumers is
increasing their expenditure for cosmetic product is also increasing. We also found that there is an
increase in the awareness as well related to cosmetic products. One major finding in our study tells us
that these days female consumers prefer more of cosmetic products which are made from the natural
ingredients in other words we can say that they prefer herbal cosmetic products. This will provide the
herbal cosmetic industry a great opportunity to grab the cosmetic market by providing more and more
new herbal cosmetic brands.