A Brand Community: a nongeographically bound community based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product is use, and the firm.
Example: Harley-Davidson, Apple, Asics
Conscious of Kind
Who else wear asics?
A lot of people actually wear asics
who I feel shouldn’t have purchased them.
Rituals and Traditions
If you wear asics, whenever you passed Someone else wearing ones,
You greet them with a warm smile.
Moral Responsibility
We see runners wearing asics in trouble, we stop to help.