- Well, it’s all of the things we talked about really I think, but probably the key component is that this place is special. I think people feel it when they walk in the door, they knew some the magical can happen here, and for artists for someone who creative, that’s the most important things. If their mind is put the right place, and start their experience, they’re likely to come out with a good experience, and there’s something about the energy or the Feng Shui of the place. Or something like that, there is probably a Thai word or other way people can express that, but there’s something about that particular thing of walking into the building, and walking into there, that has the ‘WOW’ factor, and people love to be here, and I think that is a key success we have the “WOW’ factor.