Pena started in the retail fashion business. We recognized that there were many types of retail with potential in the market. Hua Hin – Cha Am is a tourist destination, but to meet tourists’ requirements, there should also be some activities. Retail certainly means selling, but it is not only shopping. Thrill rides are the amusement that we have selected and added for the whole family. These are the tangible objects. For abstract ideas, marketing activities will be held continuously in the project. Atmosphere is very important; our concept relies on current trends of high technology. These days, people like to take and share photos online. So our concept here is that every inch of space should be beautiful for photography. Everybody would feel happy as a part of atmosphere, so we invested quite a lot on the architecture and sculpture.