Popular Economy Car: Toyota is best known for ‘popular economy car’. It has successfully
branded the concept of ‘popular economy car’, by producing cars matching to the concept.
It has garnered its success by selling the concept to the consumer. It has also become
profoundly successful in segmenting, targeting, and positioning. As a result, based on the
pricing reports generated by over ten million visitors, out of top ten cars, three are Toyotas
– Toyota Camry (No. 2), Toyota Corolla (No. 4), and Toyota Avalon (No. 8). (Kelly Blue
Book, 2007) It produces eight varieties of cars. Among them, the prices for the four
varieties cars range 10,000.00 US $, three varieties range 15,000.00 US $, and one
variety ranges slightly over 20,000.00 US $.