In the essay ‘What Business Can Learn from K-pop for Global
Strategy’, Seo Minsoo (Seo 2012) mentioned that there are four aspects
behind the success of K-pop which are the entertainment companies who
create the systemized training and the plans to export K-pop into overseas
markets, social media that helps K-pop spread rapidly and reduces
distribution cost, tech-savvy fans who can access K-pop easily and
enthusiastically share it to others via social media, and K-pop stars who have
talents and good personality.