Amway has been working to address malnutrition for decades.
First, Carl Rehnborg, founder of Nutrilite™, began working
on product ideas that would utilize the power of Nutrilite™
products to help children suffering from malnutrition.
Later, in 2008, workers on our organic farm in Brazil discovered
a simple, yet profound solution to the malnourishment that
plagued children in their community. They harvested, dried
and compressed the nutrient-rich plants form Amway farms
into a mix that was added to the children’s food.
In less than a decade, the spark of these two ideas has
become Nutrilite Little Bits, the first micronutrient supplement
for malnutrition enhanced with plant ingredients.*
Nutrilite Little Bits can help reduce and prevent micronutrient
deficiency, including iron deficiency anemia. When mixed with
food once a day, Nutrilite Little Bits gives a malnourished child
younger than 5 the nutrients to survive and reach their potential.
Through the Nutrilite Power of 5 Campaign, Amway Business
Owners, employees and customers are coming together to help
raise funds and awareness to help fight childhood malnutrition.
By improving the health of children, helping them grow and
realize their physical and mental potential, the Nutrilite Power
of 5 Campaign is expected to deliver significant benefits to
families, communities and countries around the world.
Already, thousands of children in 6 countries are experiencing
the benefits of better nutrition because Nutrilite Little Bits
has become part of their daily diet while participating in
nutritional programs locally with CARE and other humanitarian
organizations. By the end of 2015, children in 12 countries will
benefit from the campaign.