If the bride has not been married before, has no children, is well-educated, has a good career and stable family life, then this will be reflected in the amount of sinsod asked for. It also goes to show that the groom is financially capable of looking after his wife and indeed, his wife’s family if needs be. It is important to stress how crucial the concept of family is in Thai life. If you are marrying a Thai, you are also marrying in to that person’s family and everything that may entail.