However,CSR 2.0 also proposes a new interpretation on these terms. Like two intertwined strands of DNA, sustainability and responsibility can be thought of as different, yet complementary elements of CSR. Hence,as illustrated in Figure 1, sustainability can be conceived as the destination-the challenges,vision,strategy and goals, i.e. what we are aiming for-while responsibility is more about the journey-solutions,responses,management,actions,i.e. how we get there.