While the convention segment is primarily viewed as a business-oriented field, it is actually part of the much larger MICE industry, or the meetings, incentive travel, convention, and events industry. While these components are often viewed as interchangeable concepts, a distinct difference does exist. A meeting is defined as “an event where the primary activity of the attendees is to attend education sessions, participate in meetings/discussions, socialize, or attend other organized events” (Convention Industry Council, 2005). Conventions include meetings; however, in many cases there is also an exhibition element in which a company or an organization representative displays products, services, or information about their affiliation (Convention Industry Council, 2005). Unlike conventions, meetings, and exhibitions, which are often more business oriented, events may be planned for the general public or a special interest. An event is used to describe any function that brings people together for a specific purpose, which may include, but is not limited to, a sports tournament, festival, or concert (Getz, 1997). Incentive travel is also an important element of the MICE industry, though it typically receives less attention because it represents a smaller percentage of the total MICE market. Corporations offer incentive travel trips to top-performing employees as a reward for fulfilling strategic goals and to stimulate continued productivity (Astroff & Abbey, 2006).