Oriental Princess important component of brand equity that affect the success of the Oriental Princess is a brand name. Product quality is perceived And the continuation of the customers to buy products Oriental Princess and the brand associated with the Oriental Princess, which include beauty of nature. Stores are generally reasonable prices and the slogan "Women ... do not stop at beautiful" influencing the success of the Oriental Princess Oriental clients. Princess attitudes positively toward the brand because of the marketing mix of Oriental Princess follows: 1) customer confidence in the attributes of products, 2) customer is of the opinion that price. The products are suitable for 3) customer satisfaction in stores that are available online and sorting goods in shops that attract and 4) the effectiveness of television advertising and promotion influences the purchase decision. consumer