With new products to introduce, the second-generation Panera bakery-café was a fresh take on traditional artisan bread with the virtual conveniences of a digital-age neighborhood gathering place.
The new store focused more keenly on the art of bread, its irresistible aromas, textures and tastes, and the craft behind it. The perfect example was panera’s new artisan breads. And it accommodated the ways customers were using the bakery-cafes by creating a variety of seating and worktable options, and adding wi-fi.