The application of CRM system has been widely
reported. However, in most enterprises, it seems that the
most popular CRM systems still focus on call center,
contact management, data warehouse, entrance, workflow
and process management, which can meet the desire of
retaining existing customers. Many CRM is implemented
with the aim of improving operation efficiency in terms of
customer relationship management, while less
consideration is given to gaining customer knowledge or
providing other sectors with strategic information.