CSR is an important way to increase a business’ competitive advantage, protect and raise brand awareness and build trust with customers and employees. Maintaining this trust isn’t simple and is something which can easily be damaged or lost. - See more at: http://www.growthbusiness.co.uk/the-entrepreneur/best-business-decisions/2403537/the-importance-of-corporate-social-responsibility.thtml#sthash.wSS0F8tp.dpuf