Explain what is an influence that has the most effect on you, why?
- In consumer behavior theory, influence that has effect to me the most is External factors ; Opinion Leader such as my friends, celebrities or anyone that ever used the products and review in social media.
- Example : when I want to buy cosmetic, I will ask them. If they are experienced in this and got efficient result, they will review or persuade me to use
- because I'm sure that they'll give good information to me and I'll get good experienced like them.
Example : Product or service that use those influence to urge their customer to buy or use their product or service. ''Kiss skincare'' It's new product so they uses external influence by hiring celebrities to promote and review products on social media like IG and Youtube because celebrities are famous having many followers and fan clubs made the products are known.