From the book of Gunter & Furnham, they explained about target marketing that helps the marketer identify opportunities successfully in marketing. Moreover, target market helps to identify the right consumer in each products in order to gets more market penetration than competitor. They defined three steps that find out the right consumers by divided market segmentation, market targeting and positioning. The market segmentation, it divided to the consumer behavior that shows the action different each person, group and so on. The market targeting, it evaluated and selected the market which enter market penetration of products. The positioning, it formulated of their products which explain level intensity of competition in each market.
From the book of Gunter & Furnham, they explained about target marketing that helps the marketer identify opportunities successfully in marketing. Moreover, target market helps to identify the right consumer in each products in order to gets more market penetration than competitor. They defined three steps that find out the right consumers by divided market segmentation, market targeting and positioning. The market segmentation, it divided to the consumer behavior that shows the action different each person, group and so on. The market targeting, it evaluated and selected the market which enter market penetration of products. The positioning, it formulated of their products which explain level intensity of competition in each market.
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