Industry observers predict that the United States will eventually be IKEA's largest market. The company opened its first U.S. store in Philadelphia in 1985 and today has dozens of outlets that generate billions of dollars in sales annually. IKEA's competitors take the company very seriously. Jeff Young, chief operating officer of Lexington Furniture Industries, says, "IKEA is on the way to becoming the Wal-Mart Stores of the home-furnishing industry. If you're in this business, you'd better take a look." Some U.S. customers, however, are irked to find popular items sometimes out of stock. Another problem is the long lines resulting from the company's no-frills approach. Complained one shopper, "Great idea, poor execution. The quality of much of what they sell is good, but the hassles make you question whether it's worth it.