It is a very exciting time to be in Asean. There is opportunity all around us: from that provided by a young, vibrant consumer base to the possibilities allowed to us by connectivity; to finally, increased consumption based on a middle class with more buying power.
In terms of the category in which we compete, the reality is that the non-alcoholic ready-to-drink [NARTD] category continues to grow (8 per cent year-to-date), and with it, consumers' love for our brands.
Specifically for brand Coca-Cola, our ambition is to continue creating little moments of optimism daily, by bringing people together, and also to remind people how amazing the taste of Coca-Cola is.