2. Demography segmentation is segmenting based on identifiable population characteristics, such as age, occupation, marital status and so on. Everyone can eat ours Thai BBQ pork, but except Muslim, because the doctrine of religion cannot eat pork. Ours company focus on students 6-19 years old and worker, who work in the morning, age 20-60 years old, because from the news of Doctor Jesada Chokdamrongsuk said, 30% of students haven’t breakfast and 25% of workers drink coffee, tea instead of eating rice. But, coffee and tea not have nutrient that human’s body need. So, ours Thai BBQ pork is a good choice for consumers.