Organizations which aim for product leadership constantly work hard to implement innovation and renewal.
These companies want to amaze customers, push limits and discover the unknown. These will be involving risks
and challenges since they introduce new products and services which have not yet accepted by customers. Zineldin
(2006) stated that, Product Leadership companies entail producing an ongoing stream of cutting edge products or
services. Firms that engaged in product leadership strategycontinue to innovate and stay ahead of their competition.
Product differentiators appear to favor intuitive decision making over market research on their product innovation
decision making (Valos , Bednall & Callaghan, 2007). Brand performance such as awareness, reputation and loyalty
can affect a firm’s financial performance. When customers are aware of the product or services available to them,
the firm has opportunities to convince target customers to try its services and products (Wong and Meriless, 2007).
Soderlund (1999) also stated that product leadership can be explained as the most innovative company on the block
where the companies are constantly providing the most innovative solutions to your customers. In order to become
product leadership, the needs on technology advancement and financially excellent is crucially needed. To become
product leadership, the investment on the effort has made most companies prefer to go for other strategy rather than
to become product leadership.
Organizations which aim for product leadership constantly work hard to implement innovation and renewal.
These companies want to amaze customers, push limits and discover the unknown. These will be involving risks
and challenges since they introduce new products and services which have not yet accepted by customers. Zineldin
(2006) stated that, Product Leadership companies entail producing an ongoing stream of cutting edge products or
services. Firms that engaged in product leadership strategycontinue to innovate and stay ahead of their competition.
Product differentiators appear to favor intuitive decision making over market research on their product innovation
decision making (Valos , Bednall & Callaghan, 2007). Brand performance such as awareness, reputation and loyalty
can affect a firm’s financial performance. When customers are aware of the product or services available to them,
the firm has opportunities to convince target customers to try its services and products (Wong and Meriless, 2007).
Soderlund (1999) also stated that product leadership can be explained as the most innovative company on the block
where the companies are constantly providing the most innovative solutions to your customers. In order to become
product leadership, the needs on technology advancement and financially excellent is crucially needed. To become
product leadership, the investment on the effort has made most companies prefer to go for other strategy rather than
to become product leadership.
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