The second measure of personal support, {BOOST}, is an average of the nonmissing responses to seven questions reecting the behavioural commitment of the
respondent with respect to their community. {BOOST} includes {co-op} ˆ a ranking
of ‘co-operation with other local business’ as a business strategy; {work} ˆ ranking of
‘working to strengthen the local community’ as a business strategy; {image} ˆ ranking
of the importance of ‘improving my business image in the community’ as a business
strategy; {close} ˆ rank of how true is the statement that ‘living in this town is like
living among close friends’, {brag} ˆ ‘I brag about this town as a good place for
business’, {home} ˆ ‘I feel at home in this town’, and {think} ˆ a ranking of how
much thought is given while at work to community involvements.