STEP 11: IMPLEMENT YOUR CAMPAIGN
Some steps for implementation include:
• Create a list of all the selected media outlets to be contacted.
• Inform other related organizations about your initiative.
• Prepare staff and others to respond to inquiries.
• Have enough materials for the campaign to be placed at other channels or distribution outlets.
• Inform professionals in the community of your campaign and prep them for responding to inquiries. Specify how and when specific resources will be needed and when events will occur in your implementation plan.