In fact, within the personal care megasector, we’ve found that Filipinos are prioritising skincare products (hand and body lotion, facial care, liquid soap and bar bath soap), hair care products (shampoo, conditioners and treatment) and oral care (toothpaste and toothbrush). In addition, they are also spending more on rising categories namely, wipes, colognes, diapers and deodorants,” Deocareza added