Membership in H.O.G. has increased. Now not only men but women, children, and families are a part of H.O.G.'s many and varied group outings and activities. Harley-Davidson has developed a strong brand image and consumers appreciate it even more by experiencing it firsthand. The desire to be associated with the Harley- Davidson brand is strong because it is linked to an aspi rational lifestyle There are more than 2,000 H.O.G. members Malaysia alone, with around 500 active riders. The Southeast Asia Harley Owners Group (SEA nizes