Abstract — This paper presents the topology of a
multimedia tourism service that targets mobile devices
equipped with broadband and either multicast or broadcast
access capabilities. Multicast / Broadcast access is used to
handle the delivery of multimedia data to many simultaneous
users in the service area. The solution adopted is based on
existing standards for mobile TV services, but introducing
features that enable the provision of generic multimedia
services on top of mobile hybrid broadband and broadcast
networks. Furthermore, this paper shows how to use
standardized interfaces originally defined for interactive
mobile TV broadcasting to build personalized mobile
multimedia services that do not deal with TV contents or are
not necessarily coupled to a mobile TV service bundle. 1