‘Anyone can fly aeroplanes, but few organizations can excel in serving people’
Human resource management initiatives
such as ‘Putting People First’ and
‘Managing People First’ were central to
the delivery of new service quality
standards, but competitive advantage was
not based on service quality alone. BA
restructured its operations in the 1980s by
closing unprofitable routes, reorganizing
its fleet, shedding jobs, and improving
labour utilization. In short, innovation
created new cost-quality-productivity
outcomes that enabled BA to secure
competitive advantage. In effect, being
‘market-led’ involved redefining the
market, both in terms of the service that
passengers could expect (and rival carriers
would now have to match or exceed) and
as a point of reference for employees
which management used to legitimize the
restructuring of the airline.
‘Anyone can fly aeroplanes, but few organizations can excel in serving people’
Human resource management initiatives
such as ‘Putting People First’ and
‘Managing People First’ were central to
the delivery of new service quality
standards, but competitive advantage was
not based on service quality alone. BA
restructured its operations in the 1980s by
closing unprofitable routes, reorganizing
its fleet, shedding jobs, and improving
labour utilization. In short, innovation
created new cost-quality-productivity
outcomes that enabled BA to secure
competitive advantage. In effect, being
‘market-led’ involved redefining the
market, both in terms of the service that
passengers could expect (and rival carriers
would now have to match or exceed) and
as a point of reference for employees
which management used to legitimize the
restructuring of the airline.
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