Service and Relationship Marketing Module:1
Chapter:1 – Basics of Service Marketing
2. What are services? The word service originally associated with the work performed by servants for their masters.“ the action of serving, helping or benefiting; conduct tending to the welfare or advantage of another”Services are acts, deeds, performance or efforts. The aim of service is to provide solution to the customers problem. Service and Relationship Marketing Module:1 Chapter:1 – Basics of Service Marketing SRM/M1/SS