In 2005, Parragon signed a deal with Disney to publish books into the UK book trade, hiring new staff to oversee the Disney brand license.[1] Significant licensing activity, including brands such as Looney Tunes and Bratz followed. Parragon also expanded focus across the children's, adult reference, and cooking categories.
In 2007, Parragon launched its global cookbook imprint, 'Love Food'. Parragon has sold over 100 million Love Food books worldwide. Core series include Step by Step, 100 Best Recipes, Food Heroes as well as stand alone titles.