Consumers are less likely to consult 0
about purchases that are not very important to them—most people don't go on
Facebook or Twitter to ask "What kind of
paper towels should I buy?" or "What brand
of detergent do you like best?" So marketers
trying to reach 0-independent consumers
can be guided by some of the old rules, including many traditional M activities. P&G,
for instance, can still benefit from persuasive advertising and eye-catching store displays for Bounty and Tide.