Our take is that CSR as an activity is the corporate attempt to negotiate its
relationship to stakeholders and the public at large. It might include the process of
mapping and evaluating demands from stakeholders, and the development and
implementation of actions and policies to meet (or ignore) these demands. At a
minimum, CSR focuses on the ways corporations handle economic, social and/or
environmental issues. We will understand CSR communication as the ways that
corporations communicate in and about this process; it is the corporate use of
symbols and language regarding these matters.