1. Introduction
Tourism is the practice of traveling for pleasure, education or business. Tourism is also about tourist’s
personality, attitudes, values and life style. It incorporates new experience, meeting people, places, traditions,
cultures. This is closely linked to psychology, which actually examines motivation for travelling, individual needs
and satisfaction. Tourist’s motivation and behavior are major factors for competent authorities to define forms of
communication with clients or for business support. Without profound knowledge and understanding of tourists it is
impossible to mitigate or prevent damages in destinations