various insects are attracted to specific flowers through color, fragrance, and shape The color or markings particular flower help attract and insects to them for pollination. For instance, bees are oftentimes attracted to bright blue and violet colors. A flower s fragrance is another method that attracts insects. The chemicals fragrance signals the insects food or pray especially at night when moths and bats are out. The way in which a flower is shaped also attracts pollinators. For instance, butterflies prefer those having flat petals that act like a landing, strip fo them to sit on.