After the questionnaire had been formulated and the sampling method selected, a pilot test was carried out, followed by the full data collection exercise. Finally, statistical tests were conducted to meet the research objectives. In the statistical analysis, descriptive analysis, such as frequency and percentage tabulation, was used to illustrate demographic, background, and traveling information about the respondents. Then, a factor analysis was carried out to evaluate the interrelationships of CSR practices in the hotel industry, and a reliability analysis conducted to ensure the internal consistency of the underlying variables. Finally, a regression analysis was performed to determine the effect of CSR practices on customer perceptions such as perceived service quality, preference to stay, willingness to stay, and brand image.