are hanging up when asked to wait in a queue. Another impact on volumes we continue to
monitor closely is the new website, which enables customers to more readily self-serve. In
addition, a new customer relationship management system replaced an earlier system in July
2012. It improves Infocentre contact-handling efficiency. Web forms, which have grown both
in number and as a proportion of contacts, have particularly benefited from the introduction
of the new system as work-flows and template responses can now be managed within the
new system. It will also be possible over time to enhance the system to help provide the most
accurate and up-to-date information to consumers.
Other initiatives implemented during the year included introducing a revised management
report, increasing the transparency of Infocentre reporting, improvements to the quality
management processes and improvements to the telephony system, including introducing
an interactive voice response system, allowing more efficient management of telephone
contacts. For example, recognising that callers to the ACCC’s Indigenous hotline rarely wait
on line, it is now possible to transfer callers on this line directly to a trained and available
staff member.