The inventory included innovations in water, information and
financial flows to households, in products and services, and in
the images and narratives that various providers use to position
themselves [24]. In this way ‘core’ as well as ‘non-core’ activities
entered the picture and provided insights into the nature of
provider–consumer relations. Whereas the discussions on water
saving and household water (Section 2) can be situated at the end of
the 1990s, most of the developments reported in the current section
only became prominent in the first decade of the 21st century. The
list presented below is not exhaustive but serves to organize a short
discussion and some relevant examples for each major category of
the analytical scheme.