appointee or the existing sales manager would be promoted to the board of directors. Discussion questions 1 Criticise Mephisto Products' approach to sales and marketing. 2 Comment on the following as they exist now at Mephisto Products: (a) marketing orientation (b) the marketing mix (c) the product life-cycle 3 What problems can you anticipate if Jim Bullins goes ahead and appoints a marketing manager 4 What general advice can you give to the company to make it more marketing orientated?