Foster relationships. Finally, working with the talent to maintain the level of trust and confidence that one has established during the shoot is key and the best insurance policy to keep things on track for future possibilities. I have always sided with the talent over most art directors if I feel their intent, integrity, and decision-making was on point. Those are the lasting relationships! Art directors and creatives come and go, but the talent, if they are truly talented, will be around for a while!