McDonald’s mission statement guides the company’s strategies and strategic objectives for developing business operations. McDonald’s vision statement guides the company’s overall strategic direction toward its current leadership position in the global fast food restaurant market.
McDonald’s mission statement is officially stated as follows: “Our mission is to be our customers’ favorite place and way to eat & drink. We’re dedicated to being a great place for our people to work; to being a strong, positive presence in your community; and to delivering the quality, service, cleanliness and value our customers have come to expect from the Golden Arches – a symbol that’s trusted around the world.”